What is Verasity (VRA)?
Verasity is a blockchain project focused on transforming digital advertising and esports by promoting transparency and engaging users. Founded in 2018, it features a unique technology called Proof-of-View (PoV), which helps fight ad fraud – an issue that costs the digital world over $100 billion each year. Verasity also runs VeraEsports, a platform aimed at making money from competitive gaming, as well as a patented ad stack for publishers.
The native token, VRA, fuels this ecosystem, rewarding users for watching ads, joining esports tournaments, and placing bets. With a total supply of 30.5 billion tokens (and approximately 10.3 billion in circulation by 2023), the value of VRA depends on how well Verasity’s products are adopted, overall crypto market trends, and changes in regulation.
In this article, we will take a look at how the price of Verasity may change by 2030, considering important factors, risks, and market conditions. A table with yearly projections is included for a clearer view.
What affects the price of Verasity?
- Adoption of PoV technology: If major advertisers and publishers such as those using Google Ad Manager begin using PoV, the demand for VRA may increase.
- Growth in eSports: The eSports market is expected to reach $6.75 billion by 2030, and Verasity’s role in this growth is crucial.
- Cycles in the crypto market: Events such as Bitcoin halving in 2024 and 2028 often lead to a surge in altcoin prices, including VRA. 4. Regulatory changes: Clearer rules on how crypto advertising and tokens are classified could impact market prospects. 5. Competition: Competing with projects such as Basic Attention Token and Theta Network will require constant innovation. 6. Togenomics: Staking rewards (around 18% annual yield right now) and mechanisms to reduce supply could help increase the value of VRA over time.
Price Forecast—Annual Report
2023: Recovery and new partnerships
- Price Range: $0.005 – $0.0075
- Key Drivers: Recovery after 2022 bearish market, pilot programs for PoV with ad networks, updates from VeraEsports.
- Challenges: Low trading volumes and unclear regulation in crypto.
2024: Momentum from halving year
- Price Range: $0.002 – $0.0085
- Key Drivers: Bitcoin halving in April 2024 could boost altcoins; potential deals with enterprise clients for PoV.
- Challenges: Need to scale technology for larger ad campaigns.
2025: Peak of the bull market
- Price range: $0.008 – $0.020
- Key drivers: Surge of excitement in the crypto market; listings on major exchanges like Coinbase; greater participation in esports.
- Challenges: Profit-taking can cause price volatility.
2026: Time for solidification
- Price range: $0.10 – $0.15
- Key drivers: Focus on metrics like user growth and reduction in ad fraud.
- Challenges: Possible market correction after the bull run.
2027: Advances in technology and regulation
- Price range: $0.18 – $0.35
- Key drivers: Adoption of PoV by large companies; acceptance for ad regulations.
- Challenges: Growing competition from AI-focused advertising solutions.
2028: Starting a new halving cycle
- Price range: $0.30 – $0.60
- Key drivers: Accumulation before halving; VeraEsports growing in the gaming platform category.
- Challenges: Economic factors, including recession concerns.
2029: Full integration into the mainstream
- Price range: $0.50 – $1.00
- Key drivers: VRA usage in advertising on various platforms such as Meta and TikTok; growth in staked VRA.
- Challenges: Underlying blockchain infrastructure may be difficult to scale.
2030: Reaching maturity and beyond
- Price range: $0.75 – $2.00
- Key drivers: Verasity holding over 5% of the digital ad verification market and fast pace of token burn.
- Challenges: The crypto ad market may be saturated.
Summary of price projections (2023–2030)
| Year | Low price | High price | Main impacts |
|---|---|---|---|
| 2023 | $0.005 | $0.0075 | Recovery, partnerships |
| 2024 | $0.002 | $0.0085 | Bitcoin halving, PoV adoption |
| 2025 | $0.008 | $0.020 | Altcoins booming, exchange listings |
| 2026 | $0.10 | $0.15 | Adoption metrics, market improvement |
| 2027 | $0.18 | $0.35 | Enterprise clients, clear regulation |
| 2028 | $0.30 | $0.60 | Halving expectations, eSports growth |
| 2029 | $0.50 | $1.00 | Integration into mainstream advertising |
| 2030 | $0.75 | $2.00 | Market leadership, Reduced token supply |
Risks to Consider
- Regulatory Issues: If VRA is deemed a security, it could be delisted from exchanges.
- Competition in Ad Fraud Solutions: Traditional firms could develop blockchain alternatives that compete with Verasity.
- Token Inflation: Higher staking yields could offset the benefits of token burns.
- Market Conditions: The crypto space is unpredictable; unforeseen events could hinder growth.
VRA Coin (Verasity): The future of digital advertising and eSports rewards
Final Thoughts
Verasity’s long-term success depends on translating its technical advancements into real user adoption. If PoV becomes the go-to method for ad verification and VeraSports makes its way into gaming, VRA could reach prices between $1 and $2 by 2030, translating to a 100 to 200-fold increase from current levels. However, achieving this will require careful strategy, favorable regulation, and continued growth in the crypto market. Investors should consider diversifying their portfolios, staying informed about Verasity’s partnerships, and tracking adoption statistics every quarter.
Disclaimer: This article is for informational purposes only and should not be taken as financial advice. Cryptocurrencies can be volatile; it is essential to research independently before investing.
