VRA Coin serves as the main cryptocurrency for Verasity, a platform built on blockchain technology that focuses on digital advertising and eSports. Since its launch in 2018, Verasity has aimed to combat ad fraud and improve audience engagement using its unique technology, which places it at the intersection of blockchain, advertising, and gaming.
Core Technology
- Proof of View (PoV): A patented system that checks whether ad views are real by differentiating between human interactions and bots on a public blockchain.
- Blockchain Infrastructure: Originally based on ERC-20 (Ethereum), it now runs on its own Verachain for better scalability, with future plans for wider interoperability.
- Video Player SDK: This tool incorporates PoV into platforms like YouTube and Twitch, allowing users to earn VRA for watching content.
Main Products
- VeraEsports: A platform for gaming and esports content where creators can earn VRA.
- VeraWallet: Allows users to stake their tokens, historically providing around 25.5% annual percentage yield (this may change).
- NFT Marketplace: Enables transactions for gaming-related NFTs using VRA.
Tokenomics
- Total Supply: There are 10.3 billion VRA (no more coins will be created).
- Circulating Supply: Approximately 7.2 billion (by 2023).
- Burn Mechanism: A portion of ad revenue (0.5%) goes towards burning tokens, reducing the total supply.
- Use Cases: The token can be used for ad payments, rewarding viewers and creators, staking, and future governance.
Market Performance
- Price History: Reached a high of around $0.08 in 2021 and varies according to market trends.
- Ranking: Usually falls in the top 300 cryptocurrencies based on market cap.
- Exchanges: Available for trading on platforms such as KuCoin, Gate.io, OKX, and Uniswap.
Partnerships and Teams
- Partners: Collaborates with esports teams (such as Team Heretics), publishers, and ad networks.
- Team: Led by CEO RJ Mark, who has a strong background in adtech, and CTO Chris Gayle, who is an expert in blockchain. The advisory team includes professionals from the gaming and legal industries.
Competitors
- Basic Attention Token (BAT): Focuses on privacy-centric advertising via the Brave browser.
- Theta Network: Specializes in decentralized video streaming.
- AdEx: Operates as a blockchain-based ad exchange.
Challenges
- Adoption: Convincing advertisers to adopt blockchain solutions.
- Regulation: Navigating compliance with global advertising and cryptocurrency laws.
- Market Volatility: Fluctuations in cryptocurrency prices can impact the sustainability of the ecosystem.
Future Outlook
- Expansion: Plans to grow VeraEsports and expand the use of NFTs.
- Technology: Aiming to improve VeraChain’s scalability and ability to work with other chains.
- Adoption Motivation: Focusing on emerging markets and gaming studios to build partnerships.
Risks
- Potential delays in technical improvements.
- Potential regulatory challenges regarding cryptocurrencies or advertising.
- Competition from major ad tech companies like Google.
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Conclusion
VRA Coin is using blockchain to make waves in advertising and esports, offering real benefits through PoV and staking. While there are challenges ahead, its targeted approach and token burn mechanism add distinct value. Investors should keep an eye on how well it gains momentum and meets technical goals.
Disclaimer: This overview is for informational purposes; please do your own research before investing.